Raising Eyebrows: Netizens Riff On Another Slip for China’s Lipstick King
When Li Jiaqi implored his audience to work harder, netizens responded with anger and memes
From Star Signs to Four-Letter Codes: China’s New MBTI Personality Test Craze
From horoscopes to four-letter codes, China’s netizens are trading stars for MBTI personality test charts
Love on the Brain
“Lian’ai nao,” a Chinese slang term for irrational love, reflects modern netizens’ feelings on independence and gender roles in relationships
How (Not) to Handle a PR Crisis in Chinese
A language guide to how Chinese celebrities and companies handle public relations crises...and often make them worse
How Chinese Netizens Answer the Toughest Questions on Social Media
How do you share four cups of water between five leaders? And other interview questions from the Chinese internet.
On the Character: 里
Learn all about a Chinese character that can be both close and far
Duck, Duck, Rat: A Rodent’s Head Prompts a Deluge of Memes
How an investigation into contaminated cafeteria food took China’s internet by storm
How to “Focus” Like a Chinese Netizen
For Chinese netizens, life shouldn’t be about hard work or study; just friendship is enough
Young Chinese Are Seeking Friends—With No Strings Attached
“More than acquaintances, not quite friends”: A new Chinese term shows how youngsters are seeking shallow social relationships without expectations of commitment